Ethical & Natural Beauty Gifts
A phrase often used these days is ‘natural beauty’ and now, in more ways than one, beauty really is only skin deep. Since 2007, over 2,000 ethical skincare products and cosmetics have been launched each year making ethical beauty one of the biggest growth markets in the cosmetics industry. It’s testament to the fact that consumers are waking up to the dubious manufacturing processes of mass-produced cosmetics and are demanding a greener way to improve the appearance of their hair and skin.
Europe leads the way in ethical skincare
In 2007, the UK, along with France, accounted for 74 per cent of all ethical beauty product launches proving that as a country, we are trying to align our environmental outlook with our shopping habits. Choosing to buy products that are produced using natural sustainable materials, that do not harm animals in the testing process, and are manufactured in a way that reduces the negative impact on the environment, shows the market is gradually being driven by the ‘green factor’ and not by profit margins alone.
What ethics do we look for in our beauty products?
The largest group of ethical beauty products bought in the UK is cruelty free goods i.e. not tested on animals. Over half of women in the UK say this is what they look for when buying skin and hair care products. That’s great progress given that within the space of twenty years, this has gone from being a niche market into a mainstream requirement.
More good news is that the fastest growth group is for products packaged in an eco-friendly way. This demand has led to manufacturers focusing on packaging that is made from recycled materials and can be recycled after use. The next stage is to reduce packaging to an absolute minimum.
Skin and hair care products that are termed ‘natural’ or ‘organic’ are also a huge growth area for ethical beauty and in France this is the top priority for female consumers. The ‘organic’ label is an interesting topic as some manufacturers have strayed into the grey areas of the term. To be sure, you should buy products that are certified by independent bodies such as ECOCERT or the Soil Association and don’t just rely on the manufacturer labelling the bottle ‘organic’.
While organic beauty is proving popular, there has been even bigger interest in the use of fair trade ingredients. Ensuring the planet’s survival is imperative, but the rights and fair treatment of people in impoverished communities who are affected by the cosmetics industry is equally important. Given that Fair Trade skin care is such a big growth area, it shows that as consumers we care about the people within the environment as much as the environment itself.
Buying your ethical beauty products
It’s not difficult to find ethical skin and hair care products these days because supply is now meeting demand. What you must be mindful of is the tactics employed by some of the less credible manufacturers and suppliers who will bend the rules to suit their needs. A good way to ensure the products you buy have met the right ethical standards is to use an online retailer that specialises in eco-friendly goods. Websites such as www.greentulip.co.uk stock a wide range of ethical beauty gifts.
If you know someone who hasn’t yet altered their buying habits then a gift is a great way to get them started. How about some natural lotions and body creams, organic bath and shower products or natural soaps? Not only will they love receiving a gift, they’ll also see there are alternatives available which equal, if not better, what they already use, but with the minimum impact to people and the planet.